About Offsite Campaigns

Offsite campaigns inspire purchases and boost brand awareness with eye-catching display formats and engaging video ads. They aim to reach the advertisers' target audiences wherever they are, outside of the retailers' websites.  

CMAX Offsite campaigns can be either self-served or managed (Dedicated Campaign Manager) service. Further, they run on a cost-per-impression (CPM) basis and drive quality traffic to the retailers’ website. This results in sales for the retailer and improved performance of Onsite Campaigns. And, advertisers have the opportunity to tell a story about their brands and products.  

Criteo is combining onsite Retail Media and offsite Programmatic into one platform so you can activate media and reach shoppers at whatever stage of the buying process they are in!