Table of contents
About Onsite Display Campaigns
Built for maximizing consideration and powered by unique 1st party data, Onsite Display campaigns allow advertisers to tell their story more broadly on a retailer’s site or app, while driving sales for specific products.
Onsite Display campaigns run on a cost-per-impression (CPM) basis. Advertisers can select their targeted page(s), products, creatives, and audiences and set up their ads based on the retailer’s rate card and availabilities.
Advertisers can access Criteo's proprietary Commerce Display ads and Standard Display Banner ads as part of Onsite Display campaigns in RMP.
Commerce Display Ads
Standard Display Ads
Standard Display ads are a selection of responsive ads, either IAB standard or custom, that showcase the advertiser’s own brand asset. Advertisers can select from static images or animated .gif content. Standard Display ads are all about influencing Shoppers.