Table of contents
Analytics Dashboards
The demand side dashboards are available for both Demand and Supply types of accounts, located on the demand side of the Platform.
Activity Dashboard
Deep dive into the activity of your campaign(s) and break down the results by: Campaign, Line Item, Product Brand, Product Category, Product, Page Type or Keyword.
o Available for Onsite Sponsored Products, Onsite Display and Offsite campaigns.
Campaign Summary
Get a snapshot of a specific campaign’s performance with high-level data on selected metrics and top performers.
o Available for Onsite Sponsored Products.
Attributed Transaction Log
Get detailed insights into which promoted product drove what purchase.
o Available for Onsite Sponsored Products, Onsite Display and Offsite campaigns.
The Activity Dashboard
The Activity Dashboard is a deep dive into the activity of your campaign(s).
You can navigate to the Activity Dashboard in the UI by clicking on the ‘Analytics’ tab in the top navigation bar. All user roles can access the Analytics section.
It can be broken down by: Campaign, Line Item, Page Type, Keyword, Product, Product Category, Creative Size, Environment, SSP, Publisher, and Video Placement Type. It depends upon which report you are viewing.
The Activity Dashboard can also be broken down by campaign type on the left menu bar under "Reports". You can select between Account Activity (view all data under your account), Onsite Sponsored Products Activity, Onsite Display Activity, or Offsite Activity.
With this dashboard, you can identify potential optimizations at a deeper level than is possible in the campaign dashboard, and you can observe if your changes resulted in improvements.
Interactive Graph and Data Table
Interactive Graph
This graph shows the top eight performers based on the metric that you can select on the right in the graph dropdown. You can choose the time range for your data visualization by clicking in the calendar icon on the top left-hand side, just above the graph.
The campaign dashboard tooltip will show you the data of the selected metric for a specific date. Simply move your cursor in the graph to the date you’re interested in seeing in more detail.
Data Table
Below the graph, you’ll find a detailed table with all available metrics. The table will be populated based on the breakdown that you selected in the breakdown drop-down above the graph.
For more information on product and placement impressions, visit our Demand-Side Metrics article.
You can sort the metrics by clicking on their name in the table header and expanding the data to show all dates by clicking on the entity name in the first column.
Page without Keyword
There is a new metric that is included in the Sponsored Products Activity Dashboard called Page without keyword. This metric will appear as a row in the Data Table below the graph when Keyword is selected as a dimension. This metric is the combination of all other page types (PDP, Homepage, Category, etc.) except the search page, as there are no keywords used when sponsored products are served on non-search page types.
The reason for this Page without keyword line is to ensure that the data matches across all dimensions within the Data Table when customizing your report.
Attributed Transaction Log
The Attributed Transaction Log (ATL) report provides a large data set for additional insights on products that were purchased and attributed to your ads. The ATL allows you to see every attributed transaction for a campaign. This report can be used to compare the time the ad displayed with the time the purchase was made and the product that was advertised with the product that was purchased.
Users can select 1 or many campaigns using the dropdown selector in the top right. After selecting your campaigns, select the date range you want to pull data for, and then press the download button. All data for all selected campaigns will then be pulled into one excel (or .csv) file for you to download.
Campaign Summary
The campaign summary report gives an overview of a specific campaign’s performance.
It includes a summary of the main campaign metrics, fully interactive charts with customizable metrics, as well as an overview of the top performers (top product categories, top SKUs, top page types).
On the top of the report, you will see four key metrics that represent the overall campaign trends over time. You can select the metrics of your choice.
Below that, a bar and dot chart lets you compare Spend and ROAS performances from multiple angles at once, including Top 5 Product Categories, Top 10 Products, and Top 5 Page Types.
Finally, you can see several sections for top performers. For more detail, you can click on ‘Go to dashboard’ and access more granular data in the Activity Dashboard.
Since this report only works for one campaign at a time, you can use the drop-down menu on the top right corner of the page to choose another campaign to display.