🚀 Closed Captioning for Onsite Video Ads

What is it?

We’ve added closed captioning support to the Creative Builder for onsite video ads, helping improve accessibility for all users.

Supported Languages:

English
French
German
Italian
Spanish
Dutch
Arabic

Why?

To support accessibility for all users, including those with visual or hearing impairments.
This aligns with global accessibility laws like the Americans with Disabilities Act (ADA) in the U.S. and the upcoming European Accessibility Act (EAA). These laws are designed to ensure that everyone, regardless of ability, has equal access to information and services, including digital content like ads.
Closed captions are not mandatory yet, but they are strongly recommended.

Where to find it?

You will find this option while building video ads in the creative builder. When uploading a video asset, you will be asked to provide a .vtt file to go along with it. Closed captions will then automatically generate when the video is uploaded.

🌟 Learn more:

What's New April 2025