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Budget Allocation

Commerce Max Help CenterReporting, Optimizations, & TargetingCampaign PerformanceOffsite Optimizations

Budget Allocation

If you selected Automatic Budget Allocation, you will have an additional Creative step in the fifth step of building a line item, Buying Strategy.

  • You will see a Creative Type section that is greyed out. This is because Creative Type is selected at campaign level and applies to all line items under that campaign

  • Next, select the creatives want associated with your ad

  • Finally, you will see your buying strategy is grayed out. This is because the Automatic Budget Allocation will handle the buying strategy piece

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