Skip to main content
0%

Campaign Attribution Settings

Commerce Max Help CenterOnsiteOnsite Sponsored ProductsCampaign Setup for Onsite Sponsored ProductsCampaigns
Table of contents

Campaign Attribution Settings

The conversion cycle can be drastically different between a shopper buying groceries and a shopper buying a TV. Your return on ad spend (ROAS) measurement can also be different depending on your objectives (lower or upper funnel) and the ad formats that you are running. You can find more on attribution in our "About Attribution" article.
 

Customize your attribution settings to fit your campaign's goal by selecting which Lookback Window to use and defining the Product Match for both Post-Click and Post-View conversions.
 

The Lookback Window is the eligible time period between a sales transaction and an ad event. The Product Match is the relationship between the purchased product and the advertised one.

Lookback Window

You can choose from the following Lookback Window options:

  • Post-Click Settings

    • Lookback Window: 

      • 7 Days, 14 Days, 30 Days  (Default)

    • Product Match:

      • Demand Brand Account

        • Same Product

        • Same Product, Same Category (Default)

        • Same Product, Same Category, Same Brand

      • Demand Seller Account

        • Same Product

        • Same Product, Same Category (Default)

        • Same Product, Same Category, Same Seller

  • Post-View Settings

    • Lookback Window options:

      • No Post-View, 1 Day (Default), 7 Days, 14 Days, 30 Days

    • Product Match options:

      • Demand Brand Account

        • Same Product (Default)

        • Same Product, Same Category

        • Same Product, Same Category, Same Brand

      • Demand Seller Accounts

        • Same Product (Default)

        • Same Product, Same Category

        • Same Product, Same Category, Same Seller

By default, the following Attribution Settings will be used unless edited:

  • Post-Click: 30 Days, Same Product + Same Category

  • Post-View: 1 Day, Same Product

Attribution Settings

In the beginning, we recommend that you set up an attribution window that you’re used to, in order to compare apples to apples. Then, as you turn on more campaigns, you can consider changing your model to see the impact of those changes. 

You can change the attribution settings after creating your campaign and launching your line items.

Note that when adjusting your attribution settings there will be up to a 2-hour delay before the new settings are reflected in reporting. They will be retroactively applied to the full extent of your campaign.
 

To learn more about our attribution settings and model, go to the "About Attribution" article.

0%
0%