Commerce Max Term Glossary
Here are some key terms and their definitions to help you understand and effectively use Criteo's Commerce Max Platform:
A
Assisted Units
Shoppers typically engage with several ads before making a purchase. Assisted units capture the number of units sold from ads that were within your attribution window, but were not the last interaction before a sale.
Assisted Sales
Shoppers typically engage with several ads before making a purchase. Assisted sales capture the revenue from ads that were within your attribution window but were not the last interaction before a sale.
Audience
Total number of unique users from the open web who were eligible to have been served an ad.
Avg. CPC
The average cost paid for clicks on your ads. Calculated by dividing Spend (including platform fees, if any) by Clicks.
Avg. CPM
The average price paid for 1000 impressions coming from the Onsite Display (CPM pricing model) campaign types. It is a calculation of the total cost of impressions divided by the total number of impressions, multiplied by 1000.
Avg. eCPM
Effective cost per thousand impressions (eCPM) provides a way to compare campaigns that use CPC as the buying model with CPM campaigns. It is the money earned from CPC clicks divided by the impressions that drove those clicks. To calculate the eCPM for a CPC campaign, use this formula:
eCPM = (CPC clicks / CPC impressions) 1,000
B
Balance
It refers to the overall account budgets that can be found on the Billing > Balances page of Commerce Max. A balance is set at the account level and can be capped or uncapped. Its currency is the account's currency by default. It can be linked to one or several campaigns.
Bid CPC (or Cost per Click)
The price you pay each time a user clicks your ad, excluding platform fees, if any. You can edit this amount at any time.
Budget
Your advertising budget in Commerce Max; set up for each campaign and/or line item. A budget is set at the campaign and/or line item level and can be capped or uncapped. Its currency is the account's currency by default.
C
Campaign
Campaigns in Commerce Max group your ads by their advertising budgets and attribution settings. They are the foundation of your advertising strategy and one of the core pillars of the platform.
Campaign Status
A campaign's status can be Active or Inactive depending on the line items within the campaign. An Active campaign status means that at least one of your line items is active and therefore Criteo ads are delivering for that campaign. An Inactive campaign status means that all your line items are inactive and therefore none of the campaign’s Criteo ads are delivering.
Click
The number of clicks on your ad. This metric excludes invalid traffic per GIVT requirements.
Click-Through Rate (CTR)
Click-through rate (CTR) is calculated by dividing the number of clicks by the number of placement impressions.
Click Optimizer
It aims at optimizing your ad performance towards more clicks. You can select this machine-learning model when creating or editing a line item.
Commerce Max Demand-Side Platform (DSP)
Brands and agencies can use the DSP to access unique retailer inventory and deliver e-retail ads to expand shopper reach and grow sales.
Commerce Max Account
A Commerce Max account allows you to access the platform and manage and report on your campaigns. An account is unique and can have an unlimited number of users. Users will only have access to the account they were invited to.
Completion Rate
The number of times your video ads played for the full duration divided by the number of times they started (Played 100% / Starts).
Conversion Optimizer
This aims at optimizing your ad performance towards the best conversion rates (CPO). You can select this machine-learning model when creating or editing a line item.
Cost per Click (CPC)
It refers to the price you pay for each click in your ad unit.
Cost per View
Spend divided by the number of times your video ads started (Spend / Starts).
Cost per Completed View
Spend divided by the number of completed video views (Spend / Played 100%).
Cost per Mille or Cost per 1000 Impressions (CPM)
The price you pay for each 1000 impressions of your ad unit.
D
Demand Account
A Demand account is built for brands and agencies to access unique retailer inventory and deliver e-retail ads for expanding shopper reach and growing sales.
E
End Date
Ending date of your campaign.
Exposed Users
The number of distinct visitors who were served an ad. Each user is counted only once, even if a user viewed the ad multiple times.
F
Frequency
The average number of times an ad is displayed to the same shopper. Calculated by dividing the total number of impressions by unique visitors.
I
Impression
The number of times your ads were shown. Onsite Display campaigns have placement impressions, and Onsite Sponsored Products campaigns have product impressions. This metric excludes invalid traffic per GIVT requirements.
Invalid Clicks
These clicks were identified as unintentional or fraudulent by our traffic monitoring. They don't impact your campaign metrics, and you'll only be billed for valid clicks.
L
Line Item
Each campaign consists of one or several line items, which group your ads by retailer, dates, format, products, and targeting. You can deliver an ad only after creating a campaign and at least one line item.
Line Item Status
A line item's status is determined by its configuration and by the manually controlled Off/On toggle on the Line Items page.
O
Order Value
The total revenue generated from your Criteo Ads. The attribution may vary depending on your campaign's attribution settings.
P
Pace
Pacing refers to how a line item's budget is distributed over time
Played 25%
The number of times one of your video ads was played to at least 25% of its duration.
Played 50%
The number of times one of your video ads was played to at least 50% of its duration.
Played 75%
The number of times one of your video ads was played to at least 75% of its duration.
Played 100%
The number of times one of your video ads played for the full duration.
R
Reach rate
The number of unique users divided by the total audience.
Return on Advertising Spend (ROAS)
Return on ad spend (ROAS) is calculated by dividing the number of attributed Sales by the total ad Spend.
Revenue Optimizer
It aims at optimizing your ad performance towards the highest ROAS. You can select this machine-learning model when creating or editing a line item.
Remaining budget
The amount you have left to spend on your ads. It is calculated as the total budget minus the Spent budget.
Retailer
The retailer associated with your campaigns.
S
Sales
The revenue that can be attributed to your ads.
Spend
Total spend, including platform fees, if any.
Starts
The number of times one of your video ads started playing.
Start Date
Starting date of your campaign.
Start Rate
The number of times your video ads started divided by the number of impressions (Starts / Impressions).
Stock-Keeping Unit (SKU)
A product you can add to your line items.
U
Units
The number of units sold that can be attributed to your ads.
V
Viewability
The percentage of displayed ads or video ads that were considered viewable.
W
Win Rate (For Onsite Sponsored Products)
The number of SKU slots that won at the auction divided by the number of SKUs that participated in the auction.
Formula: Total impressions won/ Total impressions bid on
Win Rate (For Auction-based Onsite Display campaigns)
Win rate at the campaign level: Sum of the placement bids won by the campaign divided by the sum of the placement bids placed by the campaign that participated in at least one auction
Win rate at the line item level: Sum of the placement bids won by the line item divided by the sum of the placement bids placed by the line item