Creative Guidelines
Creative guidelines provide specific rules and best practices for designing ads, including text size, contrast, and background color, to ensure accessibility and effectiveness. These guidelines help maximize engagement and ensure a consistent brand experience.
Why use creative guidelines?
Creative guidelines provide specific rules and best practices for designing ads, ensuring they are accessible and effective. By following these guidelines, you can maximize engagement and maintain a consistent brand experience across all platforms. This helps your ads stand out and be easily readable, enhancing their overall impact.
Who are the creative guidelines for?
For anyone using the Creative Builder.
When to use them?
You should use the creative guidelines whenever you are designing or updating ads. You can refer to these guidelines when:
Creating new ad creatives to ensure they meet accessibility and effectiveness standards.
Editing existing ads to optimize their performance and ensure they comply with the latest guidelines.
Reviewing ad creatives before submitting them for approval to avoid any issues or rejections.
Where to access Creatives?
Open the Commerce Max platform and click Shared Library in the top navigation bar.
Select Creatives.
General Guidelines
Text Size
There is a minimum text size requirement for Criteo banners, which is 10px on desktop and IAB versions, and 30px on mobile versions. We set up this rule for accessibility reasons, in order to make all our formats legible for everyone.
Contrast
Be careful with the contrast of the colors of texts and UI elements in your creatives. Still, for accessibility reasons, we do not accept texts or buttons with a color that makes them difficult to read. You can check the contrast ratio of your colors on the web. The minimum good ratio according to the Web Content Accessibility Guidelines is 4,5:1.
Background Color
For the background, we don’t recommend using flat white color since when the banners are live on the retailer’s website, the color of the product grid (which we can find on the side of the banner) and the website background is white too. So, in order to differentiate the banner and make it stand out from the background of the retailer’s website, we should preferably use other colors.