Edit an Onsite Sponsored Products Line Item

Once you've created your line item, you can still edit most of its settings.

To edit a line item, simply follow the steps below:

1. Go to the Campaign section (click on Campaigns in the header of CMax to access the Campaign section).

2. Find the campaign containing the line item you wish to edit and click on the Campaign Name.

3. You'll land on your campaign’s Line Items page, where you can see all its line items. You can click on a line item’s name to launch the line item setup workflow, where you will be able to modify the basic settings, including the line item’s name, flight dates, ad schedules, budget, and pacing. If you want to edit:

   1. Name, Flight Dates, Budget, Pacing, Bid, or Optimization Strategy: you can simply click on the Edit icon next to each setting you want to modify, directly from the Line Items page, without needing to open up the full line item setup workflow.

   2. If you want to edit the products within your line item, add or adjust any ad schedules you may have set, or edit any manually added positive and negative keywords, click on the line item’s name to launch the full line item setup workflow (the same one you used to create the line item). You will be able to modify all of the above-mentioned settings there as well.

Line Item Budgets

Line item budgets help you control your advertising costs for specific products. In CMax, you can decide to either set a total budget for your line item or leave your line item uncapped. You can edit a line item budget at any time, effective immediately.

1. On the Campaigns page, click the name of the campaign that contains the line item you want to edit.

2. On the Line Items page, click the name of the line item you want to edit.

3. Click the Edit icon in the Remaining Budget column. 

4. If switching from uncapped to capped, select Capped and enter the amount to cap the budget at a set amount. Once your line item reaches the set budget amount, it will stop delivering ads. 

   If switching from capped to uncapped, select Uncapped if you'd like your line item to spend freely from your campaign's budget. 
   
   If editing your capped line item budget, choose Increase By or Decrease By and enter the amount to add to or remove from your line item's remaining budget. You can mark the New Remaining Budget checkbox to make sure the budget corresponds to the amount you want your line item to be able to spend.

5. Click Save.

Edit basic line item Settings: name, retailer, dates

Either click on the edit icon in the table next to the setting you want to change or click on the line item's name and land on Step 1 above. You can edit the name and dates in this step. You can also click on "Details" in the first column to be brought to Step 1 of that line item.

Editing a line item name

After clicking on the edit icon next to the line item name in the table or during Step 1 of your line item editing, you will see the previously entered line item name.
To edit the name here, simply change the name in the field and make sure that it is different from other line items in the campaign. Click on Save or Continue before exiting.

Editing a line item retailer

In Step 1 of your line item editing, you can see the previously selected retailer. The input field under the retailer box is greyed (disabled). This is because you cannot edit the retailer selected for your line item after launching it.

If you need to select another retailer, we recommend that you set up a new line item with the new retailer and product(s).

Editing line item start and end dates

Click on the Edit icon next to the line item dates in the table, or in Step 1, you can see the setup dates under the Schedule box.

To edit the dates, simply select new dates and Save. You can choose today’s date or any date in the future for the start date. For the end date, select either None or a specific date. Click on Save before exiting.

Editing in bulk

To edit the flight dates for multiple line items at once, from the Line Items dashboard, you can select the checkbox next to each line item’s ON/OFF toggle.

You can select all line items by clicking the checkbox in the header row (above the Total row). If any checkbox is selected, an indicator showing how many line items are currently selected will appear above the header row, along with an Edit option.

Once all the line items for which you wish to adjust flights dates for are selected, click Edit. You can toggle the line items ON or OFF, or click Edit Start/End date.

Learn how to build your first line item in CMax with this video.