🚀 New metrics introduced for Onsite Video - Cost Per View and Cost Per Completed View

What is it?

Onsite Video reporting capabilities now have two new key metrics: CPV (Cost Per View) and CPCV (Cost Per Completed View). They are displayed in the line item dashboard and Analytic section (DSP onsite display activity and SSP Onsite Display Revenue Report).

Why?

Optimize Cost Efficiency – CPV helps assess how cost-effectively your video ads are being viewed, ensuring better budget allocation.
Measure True Engagement – CPCV provides a clear view of the cost of full engagement, allowing you to evaluate completed views and campaign effectiveness.
Align with Industry Standards – Built on IAB guidelines, it ensures transparency and consistency in video ad measurement.

🌟 Learn more:

What's New February 2025