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Metrics, Bids, and Billing FAQs
Why is my reported CPC below the retailer’s category floor bid?Will I be billed for spend that exceeds my budget/pacing caps?When will CMax spend above the set budget and pacing caps?Will impressions, clicks, and sales from spend that exceeded the budget or cap display in CMax?Why did Criteo include impressions, clicks, and conversions in reports after my campaign reached its budget?Why is my Avg CPC Bid above my Maximum Bid amount?Why is my invoice not aligned with my reporting?Why do the keywords in the Keyword report not make sense (non-English)