🚀 Introducing two new Offsite Dynamic Creative Optimization (DCO) formats: Adaptive (Image and Video) and Showcase (Video)

What is it?

There are two new Dynamic Creative Optimization (DCO) formats for Commerce Max Offsite campaigns — Adaptive (Image and Video) and Showcase (Video).

These formats automatically adjust and personalize creative assets to deliver more engaging and relevant ad experiences across devices and placements.

Adaptive (Image and Video):
Optimizes your creative design in real time to fit different screen sizes, sites, and placements — including native. Ideal for driving engagement and conversions with minimal setup.
Showcase (Video):
Displays in-stock products from your catalog in a dynamic video format, helping boost visibility and performance by showing relevant SKUs to each shopper.

Both video formats include a video control button to meet WCAG (Web Content Accessibility Guidelines) and EAA (European Accessibility Act) accessibility standards.

Why?

The benefits of Adaptive ads are as follows:

Broaden reach: Adaptive formats automatically adjust to fit various ad sizes and placements, including native environments. This flexibility helps maximize engagement and improve click-through and conversion rates.
Automatic optimization: Campaigns continuously test and deliver the best-performing ad combinations over time, saving you the effort of manually managing multiple ad versions.
Quick and easy setup: Adaptive ads are easy to create, requiring only a few brand assets, such as images or videos, to get started.

The benefits of Showcase (Video) ads are as follows:

Enhance brand visibility: Showcase video ads highlight your brand while displaying relevant SKUs to maximize exposure and engagement.
Boost campaign performance: These ads leverage dynamic personalization to increase ad relevance, driving stronger results and better campaign outcomes.

🌟 Learn More:

What's New November 2025