🚀 Updated Onsite Display Auction Forecasting tool is live now!

What is it?

The Onsite Display Auction Forecasting tool is an enhanced version of our existing forecasting feature. It refines forecast accuracy for Preferred Deals and now supports Auction-based Onsite Display campaigns. With this update, you can access improved forecasting data and insights to plan campaigns with greater precision and confidence.

Where to find it?

You can access the Onsite Display Forecasting tool directly from the Campaign Dashboard.

Go to Campaigns at the top of the page.
Select Forecast from the drop-down menu.

Why?

Maximize Budget Efficiency: Get a clear pre-activation view of recommended budgets, saturation rates, and expected impressions to ensure every campaign is optimized for success from day one.
Accelerate Planning: Plan Auction campaigns faster and more effectively with the ability to forecast across multiple page types and targeting options simultaneously, reducing manual effort and streamlining media plan creation.
Gain Inventory Insights: Use the Saturation Rate feature to assess inventory competitiveness without exposing sensitive data. This helps retailers decide which inventory to open and enables brands to identify where to focus their spend.
Enhance Forecast Accuracy: Forecasting models have been refined for Preferred Deals and updated to include Auction logic. Data is refreshed daily to provide accurate, reliable predictions based on the latest supply and demand trends.

🌟 Learn more:

What's New October 2025