Sales Channels

Sales Channels are the different environments in which a person can purchase a product. You can use the Sales Channel filter to filter for Online, Offline, or All Sales Channels on the Analytics tab.

• Online sales are any sales attributed to an ad for a product that a person saw online and also purchased online or in-app.

• Offline sales are any sales attributed to an ad for a product that a person saw online and then purchased in a retail store.

  • Offline sales data is imported once every few days. It will take 3 days (around 74 hours) to make offline sales available in the UI after ingestion.

Retailers with Offline Sales

The Sales Channel filter will filter the sales in your report, but not all retailers provide offline sales data.

To learn more, check out our guide on Offline Sales Reporting.