Audience Fee

Total audience fee calculated as a % of the media spend

Average CPM

Average CPM is a new column on the Campaigns and Line Items pages.

Calculated as the total cost of impressions served divided by the total number of impressions.

Buying Strategy

The way in which the engine will bid in the auction.

Campaign Dates

You can now view a campaign's start and end dates on the upper right corner of the Analytics > Campaign Summary report and in the Start Date and End Date columns on the Campaigns page.
- Previously, these dates were only available at the line item level.
These are the start and end dates you entered when setting up the campaign.
- If you did not select start and end dates for an Onsite Display campaign, the earliest line item start date and the latest line item end date within the campaign will display.

Clicks

The event that occurs when a shopper clicks an ad and is redirected either to the product detail page or to the search page to add the product directly to cart.

Click-Through Rate (CTR)

The percentage of shoppers who clicked an ad that is rendered on a page.

Formula: Clicks / Impressions

Cost per Click (CPC)

The average cost you are paying per click. Available for Onsite Sponsored Products campaigns only.

Formula: Spend / Clicks

Cost Per Mille (CPM)

The average cost you are paying per mille (thousand) impressions. Available for Onsite Display campaigns only.

Formula: 1000 * Spend / Impressions

Impression

The event that occurs when an ad renders on the page.

Order Value

The total revenue generated from your Criteo ads. This can vary depending on your campaign attribution.

Remaining Budget Percentage

Remaining Budget is a new column on the Campaigns and Line Items pages.

Calculated as the remaining budget divided by the campaign or line item’s total budget.
- In Onsite Sponsored Products campaigns, if the campaign or line item is uncapped, the remaining budget percentage will not be available.

Spend

The amount (expressed in your preferred currency) that your campaign has spent to date.

Sales

The total product sales generated and attributed to your Criteo ads. This can vary depending on your campaign attribution settings.

Spend Pace

Spend Pace is a new column on the Campaigns and Line Items pages. It indicates whether your campaign or line item is pacing ahead or behind and by how much.

Calculated as the difference between planned spend (based on the selected budget and pace settings for campaigns and line items) and actual spend.
- This difference is expressed both as a currency value and a percentage.

Working Media Spend

The portion of the advertising budget that goes directly towards purchasing ad space. It excludes any parts of the budget that go towards fees to media providers and other processing charges.

September 2024

What's New September 2024