Suggested Bids
Suggested Bids is an intelligent tool that provides CPC Bid recommendations for Onsite Sponsored Products line items, based on the winning bids for products that are similar to your line item’s SKUs. A suggested bid range is displayed in the Bid section (step 3) of the line item setup workflow.
Once the line item goes live, the suggested range will also be displayed in the Edit Bid Strategy menu for each line item, where you can modify the CPC bid over the course of the flight.
The range is based on continuous real-time analysis of historical auction data within your line item’s SKUs’ categories – and specifically for existing line items, the auctions your line item specifically competed in.
Suggested Bids helps to simplify the optimization process by arming you with instant insight into competitor bids, to benchmark your own CPC against. This can help you more efficiently assess the right level at which to bid without risking overpaying relative to other advertisers in your category and ensure that your campaign starts winning auctions and reaching relevant shoppers immediately.
If you decide impressions are worth more than the suggested bid range, you can always raise your CPC higher and your SKUs will be more likely to win auctions and serve onsite. Conversely, you can set your bid below the range, until the Minimum Bid is reached.
For more information on bidding, please check the following related articles: