User Roles in RMP | Commerce Max Help Center

Types of User Roles

Each account contains four possible user roles:

Admin 
An Admin user can access all pages of the UI and manage all the operations and reports in an account. Each account should have a unique Admin role.
Business Manager 
A Business Manager can view and manage the campaigns and reports in an account. They can also view and modify basic account management features and the Billing pages. This role should be assigned to member(s) of your team who are in charge of managing campaigns.
Technical Manager
A Technical Manager user can access dashboards, campaigns, and reports as well as basic account settings. This role should be assigned to member(s) of your team who are responsible for managing integration and troubleshooting related to RMP.
Read-Only 
A user with a Read-Only role can view every page in RMP, including Analytics, Campaigns, Billing, Shared Library, and Account Settings. They cannot make any changes in RMP. With this wide range of visibility, Read-Only users can serve as an extra level of awareness for campaigns by analyzing campaign structure and bids and suggesting changes to clients.

You can only have one user role per account.
When adding a new user, you can assign them a role that is equal to or lower than your own.
The hierarchy of roles from highest to lowest is:
Admin → Business Manager → Technical Manager → Read-Only

If you need a role upgrade (e.g., from Read-Only to Business Manager), you have two options:
- Ask a team member with a higher role to update your access.
- Contact your Criteo representative for assistance.

If you're linked to more than one Retail Media Platform (RMP) account:
- You’ll see a breakdown of your roles per account on the Accounts page after logging in.
- You can also view your roles and access details in My Profile → Click your profile icon at the top-right corner of the page.